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ServiceNow is a key cornerstone for many ITSM organizations, providing powerful workflow automation, incident tracking, and more. However, the real potential of ServiceNow lies in its ability to integrate with the other tools within your broader IT ecosystem.

Let's explore the key considerations for ServiceNow integrations, how its API functionality works, a list of common ServiceNow integrations, examples of popular connections, and the process to set up two-way integrations effectively with ONEiO.

Let's start with the obvious... ServiceNow Integration Hub

The ServiceNow Integration Hub is a core feature of the platform designed to facilitate connections between ServiceNow and other apps and systems. It provides a collection of pre-built connectors and integration templates that simplify the integration process, allowing you to automate workflows across different systems without having to build everything from scratch.

Example of ServiceNow Integration Hub and Okta integration
Example of ServiceNow Integration Hub and Okta integration

The Integration Hub uses a low-code approach, making it accessible for both developers and non-developers to set up integrations. ServiceNow offers four subscription levels for Integration Hub – Starter, Standard, Professional, and Enterprise. Each subscription pack comes with different Spokes and functions.

Key Features of ServiceNow Integration Hub

  • Pre-Built connectors:
    The Integration Hub includes a wide variety of connectors that allow you to easily link ServiceNow with systems such as Salesforce, Jira, and more.
  • Low-code platform:
    The use of a low-code environment makes it easier for business users and IT staff to collaborate on building and modifying integrations without extensive coding skills.
  • Workflow automation:
    By connecting multiple applications, the Integration Hub allows teams to automate cross-platform workflows, increasing productivity and reducing manual intervention.

Benefits of ServiceNow Integration Hub

  • Reduced complexity:
    With pre-built connectors, the Integration Hub removes much of the complexity involved in traditional integration projects.
  • Scalability:
    Organizations can easily scale their integrations as their needs grow, adding more systems and workflows with minimal effort.
  • Quick time to value:
    The use of templates and low-code tools speeds up the time required to implement integrations, delivering quicker returns on investment.

Where ServiceNow Integration Hub Falls Short

While ServiceNow Integration Hub provides a simple starting point for connecting multiple platforms, it may not cover all integration needs, particularly for organizations with complex requirements. Some limitations include:

  • Cost:
    Integration Hub can become expensive for organizations looking to set up multiple integrations, particularly for those requiring advanced automation capabilities across numerous endpoints.
  • Customization limitations:
    The pre-built connectors may not fully meet the unique needs of complex workflows, requiring custom development efforts that defeat the purpose of using a low-code tool.
  • Lack of advanced features:
    The Integration Hub might not offer sufficient capabilities for real-time, bi-directional synchronization across more than two endpoints, limiting its effectiveness in intricate integration scenarios.

For more information, you can visit the official ONEiO blog on ServiceNow Integration Hub Alternatives.

List of Common Integrations with ServiceNow

ServiceNow can integrate with numerous tools to streamline processes across various functions, such as IT, HR, customer service, and sales. Here are some of the most common integrations:

  • Jira: Integrating ServiceNow with Jira allows ITSM teams to collaborate seamlessly with development teams by creating linked issues, providing visibility into both incident management and software development.
  • Salesforce: ServiceNow and Salesforce integration helps ensure that customer issues, support tickets, and sales insights flow smoothly between service and sales teams, reducing delays and enhancing customer satisfaction.
  • Microsoft Teams: ServiceNow integration with Microsoft Teams helps streamline communication, providing instant alerts and enabling ticket creation directly from chat.
  • Slack: Similar to Microsoft Teams, integrating Slack with ServiceNow allows users to manage incidents and receive updates directly through Slack channels, keeping the team informed and reactive.
  • Azure DevOps: Connecting Azure DevOps with ServiceNow helps synchronize work items and incidents, creating a transparent workflow for developers and IT service teams.
  • Splunk: By integrating Splunk with ServiceNow, businesses can convert real-time alerts and security data into incidents, improving response times for critical IT issues.
  • Okta: Integrating Okta with ServiceNow enables centralized identity and access management, ensuring a secure approach for provisioning user accounts and access requests.

These are just a few examples of how ServiceNow can be linked to other platforms. The ServiceNow Store offers hundreds of pre-built integration applications that can help connect your ecosystem with relative ease.

Why Ready-Made ServiceNow Integrations May Not Be Enough

Pre-built integration solutions often offer limited flexibility, which can become a significant challenge for organizations with complex workflows and unique requirements. Here are some common shortcomings:

  • Rigid configurations:
    Many ready-made connectors lack the flexibility needed for complex business needs. Customizing these connectors often requires significant effort, negating the ease of use intended by out-of-the-box solutions.
  • Limited real-time capabilities:
    Real-time bi-directional synchronization is often not supported or is limited to a few scenarios, reducing the effectiveness for fast-paced environments where up-to-date information is crucial.

The built-in integrations or pre-made applications available for ServiceNow often cover common use cases but might fall short when dealing with complex business processes that require customized workflows. The biggest limitation of ready-made ServiceNow integrations is that they may only offer a one-way flow of information or lack the ability to accommodate advanced automation requirements. That’s where custom API integrations often come in.

ServiceNow API Functionality

ServiceNow offers a broad set of APIs that allow for direct integration with other platforms and the automation of workflows. These APIs can be used to create, read, update, and delete records, execute queries, and integrate with third-party systems programmatically. Here are some of the key features of ServiceNow's API offerings:

  • Table API:
    The Table API allows access to ServiceNow records across various tables, such as incidents, changes, or requests, which can be queried, updated, or deleted based on your integration requirements.
  • REST and SOAP APIs:
    ServiceNow provides both REST and SOAP APIs, making it highly flexible for integrations. REST APIs are the most commonly used due to their simplicity and ease of implementation, while SOAP APIs provide additional legacy support.
  • Import set API:
    The Import Set API is designed to allow data import from other systems into ServiceNow. This is particularly useful for bulk data synchronization tasks.
  • Authentication methods:
    ServiceNow supports OAuth 2.0, basic authentication, and mutual authentication for securely connecting other systems. This ensures that data access is protected, and only authorized services can make changes.
  • Scripted REST APIs:
    ServiceNow allows developers to create custom RESTful APIs using the Scripted REST API feature. This can be especially useful for creating specialized integrations that require custom logic or endpoints.
  • Webhooks and Outbound REST:
    ServiceNow allows the use of outbound REST messages (webhooks) to notify other systems when events occur, such as a status change in an incident, making it suitable for real-time updates.
  • Query capabilities:
    ServiceNow APIs support complex queries to filter and retrieve specific records. This allows for precise control over what data is accessed and synchronized between systems.

For more detailed information on ServiceNow's API features, you can refer to their official documentation on ServiceNow API Integrations.

Strategies for Simplifying API Integrations

When designing ServiceNow API integrations, reducing complexity should be a primary goal. Here are some strategies for simplifying integrations:

  • Minimize integration touchpoints:
    Reducing the number of systems involved in the integration can significantly decrease the risk of errors and the complexity of maintaining the integration. Focus on connecting only the most critical systems first.
  • Break down integrations into smaller components:
    If the integration is too complex, consider breaking it into smaller, more manageable components. This modular approach allows for easier troubleshooting and reduces the impact of changes.
  • Prioritize high-impact workflows:
    Identify which workflows are the most crucial and integrate those first. This ensures that the most value is gained with the least effort, and additional workflows can be added incrementally.

Building your own ServiceNow integrations requires careful planning and execution. Here are some important considerations:

1. Security and Data Exchange

Ensuring secure data exchange between ServiceNow and other systems is crucial:

  • Data encryption:
    Always use HTTPS to ensure data transmitted between systems is encrypted, minimizing risks of data interception.
  • Role-based access control (RBAC):
    Use RBAC to enforce data visibility and manage who has access to specific information in both ServiceNow and the integrated platform.
  • API tokens:
    Use secure tokens for authenticating requests between systems, ensuring that data access is only available to authorized applications.

2. Integration Maintenance

Integration needs evolve as your organization grows. Consider:

  • Modular design:
    Design your integration to be modular and scalable, allowing changes to be implemented without disrupting existing workflows.
  • Documentation:
    Proper API documentation is key to managing updates, especially when changes are made by different team members or new functionalities are added.

3. Handling Downtime

Downtime in one system should not compromise the operation of the integrated ecosystem:

  • Queue mechanisms:
    Implement a queuing system to manage data exchanges during downtime. Once both systems are back online, queued data can be synced without loss.

Examples of Popular ServiceNow Integration Endpoints

For more detailed insights on how to create powerful integrations involving ServiceNow, Salesforce, and Jira, you can explore this comprehensive article on Creating ServiceNow, Salesforce, and Jira Integration by ONEiO.

Integrating ServiceNow with other tools provides substantial value to different teams. Here are some notable examples:

ServiceNow and Jira Integration

ServiceNow and Jira integration allows IT teams to link incident records with development issues, ensuring swift resolution of software-related problems.

  • Use case:
    An IT engineer creates an incident in ServiceNow, which automatically triggers a corresponding ticket in Jira for the development team to address.
  • Key benefit:
    Clear visibility and traceability between IT operations and software development.

ServiceNow and Salesforce Integration

The integration between ServiceNow and Salesforce ensures that customer-related issues are tracked efficiently, bridging the gap between customer support and service teams.

  • Use case:
    A customer case opened in Salesforce triggers an incident in ServiceNow, allowing IT to address technical concerns without missing customer context.
  • Key benefit:
    Seamless communication between customer support and IT teams for a better customer experience.

ServiceNow and Microsoft Teams Integration

ServiceNow's integration with Microsoft Teams allows team members to create, view, and update incidents directly from the Teams interface.

  • Use case:
    A user can create an IT incident from within a Teams channel, and the ticket is logged in ServiceNow with real-time updates in the Teams chat.
  • Key benefit:
    Immediate action and response through an integrated communication channel.

ServiceNow and Azure DevOps Integration

Connecting Azure DevOps to ServiceNow helps both IT operations and development teams align by syncing work items and incidents.

  • Use case:
    Incidents from ServiceNow automatically generate corresponding work items in Azure DevOps for engineering teams to prioritize.
  • Key benefit:
    Better coordination and reduced manual handoff between IT operations and developers.

Setting Up Bidirectional ServiceNow Integrations with ONEiO

To set up bi-directional ServiceNow integration using ONEiO, follow these key steps. ONEiO provides an integration automation platform that simplifies multi-tool integration without needing extensive manual work.

1. Preparation

  • Define requirements:
    Identify which systems need to be integrated with ServiceNow and what data should be shared between them.
  • Permissions:
    Verify that the necessary permissions are available to set up and maintain ServiceNow integrations.

2. Configuring ServiceNow for ONEiO

  • Create an integration user:
    Create a dedicated user for integration purposes. Navigate to Users in ServiceNow, create a new user (e.g., "oneio"), and ensure it has appropriate roles like itil and rest_api_explorer.
  • Generate API Token:
    Generate an API token within ServiceNow for secure connection with ONEiO. This can be done through the platform's security settings.
  • Install ONEiO update set:
    Download the ONEiO-provided update set and import it into ServiceNow through System Update Sets > Retrieved Update Sets. Commit the update set to add necessary configurations for integration.
  • Configure outbound REST message:
    Set up an outbound REST message to allow ServiceNow to communicate with ONEiO. Go to System Web Services > Outbound > REST Message, and create a new REST message for ONEiO with appropriate endpoint URLs.

3. Set Up Integration in ONEiO

  • Log in to ONEiO:
    Access your ONEiO account and set up a new endpoint for ServiceNow.
  • Create a new endpoint:
    Provide details such as ServiceNow instance URL, API credentials, and specify fields that will be synchronized.

4. Integration Configurations

  • Field mapping:
    Use ONEiO’s interface to map fields between ServiceNow and the connected system, such as incident number, status, priority, and custom fields.
  • Routing rules:
    Define synchronization rules to manage how data flows in and out of ServiceNow.
  • Bi-birectional sync:
    Enable bi-directional synchronization to keep both systems up-to-date, regardless of where changes are made.

5. Testing and Activating the Integration

  • Test Integration:
    Create test records to verify that the integration works as intended.
  • Activate Integration:
    Once testing is complete, activate the integration to begin syncing live data.

For more detailed instructions, you can refer to the official ONEiO support documentation on How to Configure ServiceNow for Integration with ONEiO.

Update: Official ONEiO Spoke in the ServiceNow App Store

The official ONEiO Spoke is now available in the ServiceNow App Store and provides a streamlined way to integrate ServiceNow with other tools through ONEiO's integration automation platform. This spoke allows users to quickly create integrations without the need for extensive custom scripting or development, making it easier to connect ServiceNow with other enterprise systems.

Key Features of the ONEiO Spoke

  • Pre-Configured Actions:
    The ONEiO Spoke comes with pre-configured actions that simplify the process of integrating ServiceNow with other systems, reducing manual work and saving time.
  • Low-Code Integration:
    The spoke leverages ServiceNow's Flow Designer, enabling low-code, drag-and-drop integration creation, suitable for both IT and business users.
  • Ease of Use:
    Users can access ONEiO's capabilities directly from the ServiceNow platform, allowing for faster deployment of integration workflows.

For more details, visit the official ONEiO Spoke page in the ServiceNow App Store.

Bottom Line on ServiceNow Integrations

When you're building your ITSM data ecosystem on ServiceNow smooth integrations are key to enhancing workflow efficiency, improving collaboration, and providing a seamless experience across business units. By integrating with tools like Jira, Salesforce, and Microsoft Teams, ServiceNow becomes a central hub for managing IT services, customer requests, and development tasks.

Whether you are aiming for one-way data transfers or real-time bi-directional synchronization, it's vital to think about secure protocols, role-based access, and scalable maintenance plans. By using tools like ONEiO, you can build powerful integrations that allow your teams to work more effectively and focus on strategic initiatives rather than manual processes.

Ready to explore ServiceNow integrations for your business? Reach out to ONEiO’s product experts and learn how we can help you automate and manage your ServiceNow integrations across your enterprise.

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Petteri Raatikainen

Petteri is a Product Director at ONEiO - a cloud-native integration service provider. He mostly writes about how integration technology can help organisations to better collaborate.

8 min read
December 9, 2024
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